Updated for 2025 | Written by Shalkot
Why Blog Commenting Still Matters
While some SEO strategies have faded over time, blog commenting remains a valuable tool for digital marketers, bloggers, and business professionals. In 2025, blog commenting has evolved to become a source of engagement, brand visibility, backlink acquisition, and even AI search relevance.
Google’s AI-powered search models, such as AI Overviews and Search Generative Experience (SGE), increasingly prioritize content with user interaction and engagement. Meaningful comments can contribute to this signal. Blog commenting tips.
For a detailed explanation of what blog commenting is and its importance, visit our guide: What is Blog Commenting?.
1. Be Specific, Not Generic
Avoid shallow phrases like “Great post!” Instead, refer to a specific insight, example, or stat in the article. Specificity builds credibility.
Example: “The section on schema markup for comment SEO stood out. I hadn’t considered adding structured data to discussion threads. Brilliant insight!”
2. Use a Real Name and Professional Identity
Use your real name and connect it to a branded website or author profile. Avoid names like “SEO Expert” or “Cheap Web Hosting”—they look spammy.
3. Comment Early for Visibility
Be among the first commenters when a new blog post is published. Early comments receive more visibility and may lead to additional engagement or traffic from other readers.
4. Add Value Before Links
Links are often nofollow, but they can still generate traffic if readers trust you. Share personal insights, relevant research, or counterpoints before adding any link.
Example: “I recently explored this in more depth on my blog. Here’s how I applied your tips in a B2B SaaS context: Read more.”
5. Target Authoritative, Relevant Blogs
Commenting on high-quality, relevant blogs helps build authority and trust. Look for blogs in your niche with active communities, high domain authority (DA), and consistent updates.
Tools like Moz Link Explorer or Ahrefs can help identify high-authority blogs.
6. Ask Engaging Questions
Comments that ask questions help fuel discussion and are more likely to receive replies from the blog author and other readers. This builds relationships and enhances visibility.
Example: “Do you think blog comment schema markup has a measurable effect on inclusion in AI Overviews?”
7. Stay Updated with SEO Guidelines
Google’s stance on user-generated content is evolving. Always check their latest documentation on link quality and comment moderation: Google Search Central Blog.
8. Track Your Blog Commenting Strategy
Maintain a spreadsheet to track:
- Where you’ve commented
- Links included
- Traffic referred (use UTM parameters)
- Engagement received
Use tools like Google Analytics and Bit.ly for link tracking.
9. Don’t Spam or Use AI for Commenting
AI-generated comments are increasingly easy to detect. They often lack authenticity and may get flagged by automated spam filters.
Instead, use AI to research topics, but write the comment yourself for authenticity.
10. Be Consistent and Patient
Like any SEO or branding strategy, blog commenting works best over time. Set a goal to comment weekly on 3-5 high-quality blogs in your industry.
Engage genuinely, and you’ll see increased recognition, traffic, and even backlinks.
Bonus: Comment Schema for SEO
Structured data for comments, likes, Comment and A DiscussionForumPosting schema can help search engines better understand and rank content.
Learn more at Schema.org.
Conclusion
Blog commenting in 2025 is far more than just SEO trickery—it’s about creating real connections, providing value, and participating in meaningful dialogue within your niche. When done right, it helps both the commenter and the blog owner build trust and traffic.
Ready to get started? Visit our guide on starting a blog to learn how to create content worth commenting on.