What Are Blog Commenting Backlinks?

Blog commenting backlinks are links created when you include your website URL in the comment section of a blog post. These links serve as pathways from someone else’s content to your website, creating valuable connections within the digital ecosystem. What is blog commenting backlink?

“Blog commenting is about exchanging ideas or opinions about a topic. It’s a natural part of blogging and off-page SEO because when you comment on another blog, you can add your website URL, creating a link from another domain to yours.”

Unlike editorial backlinks that are embedded within content, comment backlinks are user-generated and typically appear in the comments section below articles. In 2025, these links continue to serve dual purposes: creating referral pathways for human visitors and signaling relevance to search engines, though their SEO value has evolved significantly.

How Do Blog Commenting Backlinks Work?

When you leave a comment on a blog, most platforms provide a field where you can enter your website URL. This creates a hyperlink typically associated with your name or comment. There are two primary ways these links function:

Referral Pathway

Human readers who find your comment valuable may click through to your website. This direct traffic is known as referral traffic and can lead to new visitors, subscribers, or customers. What is blog commenting backlink?

SEO Signal

Search engines like Google follow these links to discover and index your content. While most are “nofollow,” they still contribute to a natural backlink profile when created authentically.

In 2025, Google’s AI-powered search models will increasingly prioritize content with user interaction and engagement. Meaningful comments can contribute to EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness) that impact rankings.

Dofollow vs. Nofollow: Understanding the Difference

Attribute Dofollow Backlinks Nofollow Backlinks
SEO Value Pass “link juice” that boosts domain authority Do not directly pass SEO value
Common Sources Editorial content, guest posts, resource pages Blog comments, social media, forum posts
Search Engine Treatment Crawled and counted as ranking signals Crawled but not counted in ranking algorithms
2025 Recommendation Primary focus for SEO value Valuable for traffic and relationship building

Google considers excessive keyword-optimized anchor text in blog comments as manipulative. Matt Cutts, former head of Google’s webspam team, advised using your real name rather than keyword-rich anchor text.

The SEO Value of Blog Commenting Backlinks in 2025

The SEO landscape for blog commenting has evolved significantly. While comment links are primarily nofollow, they contribute to your overall SEO strategy in several powerful ways:

1

Referral Traffic Generation

Quality comments on popular blogs drive targeted visitors to your site. Neil Patel found that being the first commenter can generate 8x more clicks than later comments.

2

Relationship Building

Valuable comments establish relationships with influencers. As Ryan Biddulph demonstrated, this can lead to guest posting opportunities and features.

3

Indexing Acceleration

Backlinks from blogs help search engine bots discover your new content faster, leading to quicker indexing.

4

Brand Visibility

Regular commenting on niche-related blogs builds brand recognition and positions you as an active industry participant. what is blog commenting backlink

“Blog comments are part of off-page SEO. When you comment on another blog with a link to your website, you create a natural pathway between domains that benefits both parties when done authentically.”

Creating Effective Blog Commenting Backlinks

Not all blog comments are created equal. Follow these 2025 best practices to maximize the impact of your commenting strategy:

 

High-Value Comment Example

“Your analysis of email segmentation strategies was comprehensive! I recently implemented similar segmentation for a SaaS client and saw a 22% increase in engagement. One additional consideration: segment decay rates can impact deliverability over time. I documented our approach here: [Link to case study]

Have you tested segmentation based on engagement frequency? I’d love to hear your thoughts on balancing segmentation depth with list maintenance overhead.”

 

Low-Value Comment Example

“Great post! Check out my SEO services at www.example.com.”

“Thanks for sharing this useful information.”

The 5-Step Framework for Quality Comments

1

Use Your Real Identity

Always use your real name and professional photo via Gravatar. Avoid keyword-stuffed names like “SEO Expert NY.”

2

Add Substantial Value

Share personal experiences, additional data, or counterpoints. Treat comments as micro-content worth reading.

3

Contextual Linking

When including a link, ensure it’s highly relevant to the discussion. Use natural anchor text like “I documented our case study here” rather than raw URLs.

4

Be an Early Commenter

Comments posted within 1-2 hours of publication receive significantly more visibility and clicks. Set up alerts using Feedly or Google Alerts.

5

Engage With Responses

When authors or readers reply, continue the conversation. This builds relationships and increases visibility.

Finding Quality Blog Commenting Opportunities

Targeting the right blogs is crucial for an effective commenting strategy. Follow this approach:

1

Identify Authoritative Blogs

Use advanced Google search operators to find relevant blogs:

“your niche” + “leave a comment”
“your topic” + “submit a comment”
site:.edu “blog” + “dofollow” + “comment policy”

2

Evaluate Comment Sections

Look for blogs with active discussions, author engagement, and quality comments. Avoid blogs filled with spam.

3

Verify Dofollow Opportunities

Check existing comments using browser developer tools to identify sites that offer dofollow links. Look for the absence of rel=”nofollow” attributes.

Focus on 3-5 core blogs in your niche rather than spreading yourself thin. Consistent, high-value comments on these platforms establish your reputation within those communities.

Advanced 2025 Blog Commenting Strategies

Schema Markup Advantage

Implement DiscussionForumPostingschema to help search engines understand comment content, increasing visibility in AI Overviews.

AI Comment Detection

Combat AI-generated comments by adding personal anecdotes. Algorithms struggle with authentic storytelling about real implementation experiences. What is blog commenting backlink?

UTM Tracking

Use UTM parameters in your links (?utm_source=comment&utm_medium=blogname) to track referral traffic from each comment.

Comment Clustering

Focus on building relationships with specific blog communities rather than scattered commenting. Depth beats breadth in 2025.

Avoid these common pitfalls: keyword-stuffed names, generic praise (“Great post!”), over-promotion, inconsistent engagement, and ignoring responses. These practices damage credibility and reduce effectiveness.

Ready to Transform Your Blog Commenting Strategy?

Download our free 2025 Commenting Playbook with templates, tracking sheets, and niche research guides.

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